Lash Business Plan Example

Executive Summary:

Our lash business, named “Glam Lashes,” will provide high-quality lash extensions to women looking for a luxurious and convenient beauty service. Our mission is to make women feel confident and beautiful with our natural-looking, long-lasting lash extensions. Our services will be provided in a relaxing and comfortable environment by trained and certified lash artists.

Business Description:

Glam Lashes will be a full-service lash salon, offering a range of services including lash extensions, lash lifts, and lash tinting. Our salon will be located in a trendy and convenient location in the city center, with ample parking and easy access to public transportation. We will target women between the ages of 18 and 50 who are interested in enhancing their natural beauty and want to save time on their daily makeup routine.

Market Analysis:

The lash extension market is a rapidly growing industry, with a projected market size of $1.5 billion by 2025. The demand for lash services has increased significantly in recent years, as women seek convenient and low-maintenance beauty solutions. Our target market is primarily women in urban areas who value high-quality, natural-looking lash extensions and are willing to pay a premium price for these services.

Marketing Strategy:

To reach our target market, we will focus on a combination of online and offline marketing strategies. Our online presence will include a professional website with detailed information about our services and pricing, as well as social media platforms such as Instagram and Facebook. We will also implement targeted digital advertising campaigns to reach potential customers in our local area. Offline, we will participate in local events and partner with beauty influencers to promote our services.

Revenue Streams:

Our primary revenue stream will be from lash extension services, with additional revenue generated from lash lifts and tinting services. We will also offer retail products such as lash serums, cleansers, and makeup remover to increase our revenue. Our pricing strategy will be competitive, with premium prices for our high-quality lash extensions.

Financial Projections:

Our projected revenue for the first year of operations is $500,000, with a net profit of $100,000. We plan to reinvest our profits into expanding our salon and hiring additional staff to meet the growing demand for our services. Our long-term goal is to expand our brand into other cities and states, creating a network of premium lash salons across the country.


Glam Lashes aims to be the go-to lash salon for women seeking high-quality and natural-looking lash extensions. With a focus on premium customer service and a relaxing environment, we believe we can differentiate ourselves from competitors and become a leading brand in the lash extension industry.


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