An affiliate program is a marketing strategy where a business rewards individuals or other businesses (affiliates) for promoting their products or services and driving traffic or sales to their website.
In an affiliate program, the business typically provides affiliates with a unique affiliate link or code that they can share with their audience, such as on their website, social media, or email newsletter. When a customer clicks on the affiliate link and makes a purchase on the business's website, the affiliate earns a commission on the sale.
Affiliate programs are commonly used in e-commerce, but they can be found in other industries as well. They offer a cost-effective way for businesses to expand their reach and increase sales while providing affiliates with an opportunity to monetize their online presence.
Affiliate programs can be managed in-house or through third-party affiliate networks that handle tracking, payments, and reporting for both the business and its affiliates.